Connect!

‘Themify’ Your Value

Why Themify Your Value
You’ve probably heard of an elevator pitch as a way to persuasively explain something quickly and concisely (in the time it takes to ride in an elevator). We call it a value message.

Your message is more effective if the receiver listens and finds value in it. So make it about them, or ‘Themify’ to help them understand how their life might be changed for the better!

More on the Science behind the Themified Value Message.

Best Practices

THEMIFY

1) concentrate on, be about, or direct to others
2) make something about, relate something to, or focus on others rather than self
3) replace “I”, “Me”, “We”, and “Us” with “You”, “They”, “Them”, or corresponding proper nouns

Craft your best Themified Value Message (Elevator Pitch) to use in any situation that calls for helping people hear, understand, and remember something that could benefit them.

As you develop your introductions, keep these basic best practices in mind:

  • Put Yourself in Your Listener’s Shoes – what pains and desires do they have? What emotions do your solutions evoke? How can you make their life better?
  • Use imagery, reference something they are familiar with, or inject some humor
  • Instead of making it about YOU, communicate what’s in it for THEM, replacing ‘I’ and ‘We’ with words like ‘You’ or ‘Clients’
  • Keep it clear and concise, briefly answering each of the 5 Ws
  • Only one message! You may have plenty to share, but they won’t hear all of it if you share too much
  • Always finish with something they can remember and easily act on

Craft Yours

Craft and practice multiple 30-second Themified Value Introductions! Here’s a free tool you can use.

Your Themified Value Message has three parts:

  1. Your listener’s pains or desires
  2. Your unique solutions
  3. An easy way for them to take advantage

If the receiver doesn’t receive, the sender doesn’t achieve.

Your communication is more likely to be remembered if you follow the basics – make it about them, use imagery or humor, keep it clear and concise, and stick to just one message.

You are good at what you do because you’ve had practice. Keep it at 30-Seconds and PRACTICE

Every success starts with communication. When you can easily help people understand the value of your message in 30 seconds or less, you’ll have more opportunities for success.

HOP Themified Value Messaging Training Course
https://hoptraining.thinkific.com/courses/HOP-Messaging-Training